Artificial Intelligence Update: How About These Tomatoes!

-Mark Prus, Principal, NameFlash Name Development

About 6 months ago I wrote a blog post about the future of name development and the use of Artificial Intelligence to name things. I also made a prediction that AI was going to get better and better as it practices name development.

Since that time, AI is getting better at developing names. Check out these potential names for tomato varieties from a recent post by Janelle Shane.

• Floranta
• Sweet Lightning
• Speckled Boy
• Flavelle
• Pinkery Plum
• Market Days
• Fancy Bell
• Mountain Gem
• Garden Sunrise
• Honey Basket
• Cold Brandy
• Sun Heart
• Flaminga
• Sunberry
• Special Baby
• Golden Pow

I’m pretty impressed by some of these!

Of course, AI also generates names that might be considered to be bad choices, like these examples:

• Birdabee
• Sandwoot
• Shampy
• Bear Plum
• The Bango
• Grannywine
• Sun Burger
• Bungersine
• First No.4
• Smoll Pineapple
• The Ball
• Golden Cherry Striped Rock
• Eggs
• Old German Baby
• Frankster Black
• Bumbertime
• Ranny Blue Ribber
• Adoly Pepp Of The Wonder
• Cherry, End Students
• Small Of The Elf
• Champ German Ponder
• Pearly Pemper
• Green Zebra Pleaser
• Flute First

As predicted, AI is getting better at developing names. And this should increase the demand for professional branding services by experienced human beings! When AI was generating bad names it was easy to separate the stupid names from the barely acceptable names.

But now that AI is doing a better job, clients will have a harder time choosing a name because the list of 100 names contains 85 good ones! Clients will need the assistance of a branding expert to help make a branding decision, and perhaps a research expert to get consumer feedback on names.

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